Blogging Pitfalls: Why You Can’t Stop Promoting | BloggingPro

Blogging Pitfalls: Why You Can’t Stop Promoting | BloggingPro

The Pitfall

Whenever we launch a new blog, we are initially very eager to promote it. We tell our friends, our family and anyone else who will listen. We leave comments, we get active in the community and swap links whenever we can. In short, we fight for every visitor and celebrate every comment.

However, as sites grow we become less aggressive about that fight. We don’t promote as actively, ignoring our Twitter, avoiding leaving comments and not working with other webmasters. A lot of it is pure practicality. It takes more time to run a busier blog (more email, more comments, more spam, etc.), thus reducing the time available for promotion, but much of it is that bloggers feel they have move past promotion, as if it were just a phase.

Unfortunately, some bloggers take this to an extreme and rest on their laurels a bit too hard. They stop promoting, they stop producing top-flight content and they effectively cut off the engine that has pulled their blog to where it is. The result is that blogs carry on for a time, then slow down, then stagnate and eventually begin to stop.

For bloggers who have traffic as part of their goal, this can be a very devastating problem to have and a stagnate blog or one losing traffic is at much higher risk of abandonmentthan one that is actively growing.

So how do you prevent this from happening to your site? The answer is quite simple.